Press releases are sent by the company, theatre, events /sports club to get their story out there. Some ponts to remember are :
- do not use on face value
- can be biased as they have their own agenda, read the release with a critical eye
- check facts and figures and also names and spelling
- don’t just use the quotations
- should be used as a source or starting point
- look at original reports
- make the story your own
- follow up, interview those involved, get in touch with person who wrote the press release
- find authority figure on the subject
- is it newsworthy? If it’s purely promotional forget it.
- ask the Editor how much can be used
- could you put a local angle on a national press release
- is there a human element
- what’s missing?
- is it balanced, is it true, where did it come from?
Here is an example of a press release for Hull City of Culture 2017 :
HULL TO BE TOUCHED BY ANGELS IN SPECTACULAR AERIAL SHOW!
Hull 2017 and the Yorkshire Festival will bring Gratte Ciel’s ‘Place des Anges’ to the city, marking the finale of Yorkshire Festival and the opening of Amy Johnson Festival
An aerial spectacle that has wowed crowds in locations across the globe will be flying into Hull this summer.
‘Place des Anges’ will take place in the skies above the city centre this July. The show will provide a jaw-dropping contribution to both the finale of Welcome to Yorkshire’s Yorkshire Festival (June 16 – 3 July) and an extraordinary opening to Amy Johnson Festival, which begins in Hull on Friday July 1.
The stunning display on Saturday July 2 will feature aerial performers ‘flying’ across the night sky on invisible zip lines, transforming the area above Hull College in Queens Gardens into ‘Angels’ Place’.
Thousands of free tickets are available for the show – which has previously been performed in in Australia, South Africa and London – to witness the angels appear at nightfall, as they gradually emerge in the sky above the college.
The show will culminate in an extraordinary display of feather fireworks, creating an enormous, feather ‘blizzard’ to transform the ground below.
Place des Anges is a free, ticketed event. Those wishing to register interest for the event should visit hull2017.co.uk/placedesanges to be the first to find out how to secure a free ticket when they are released in June.
Martin Green, CEO and director of Hull 2017, said: “I am so excited to be presenting the extraordinary Place des Anges as the finale of the Yorkshire Festival and to open the Amy Johnson Festival. Place des Anges is a breath-taking piece of aerial spectacle that creates a real sense of magic and wonder. It will appeal to people of all ages, and has to be seen to be believed.
“This event is just one of many in an incredible line-up of cultural events this summer. I’m expecting demand for the free tickets to be extremely high as we prepare to stage the nations’ cultural festival in 2017.”
Yorkshire Festival’s Artistic Director, Matt Burman, said: “We are thrilled to be presenting Place des Anges as part of the epic, bold and game-changing Yorkshire Festival 2016. Expect the unexpected with world-class performances, UK and world premieres and exclusives, and even an attempt to break a world record. The Festival will reach the whole of our great, beautiful county across 18 days this June and July. Make sure you come and be part of it!”
Place des Anges also marks the beginning of the new Amy Johnson Festival. From July 1 to September 6, the festival will celebrate the life, achievements and legacy of one of Hull’s most famous daughters, through an ambitious international programme of the arts and engineering sciences, appealing to all interests and ages.
Rick Welton, director of Amy Johnson Festival, said: “Place des Anges is a fabulous way to launch the festival. It will be a fantastic curtain-raiser for two months of celebration when, in collaboration with the 2017 team, we’ll be telling the world about the remarkable life of Hull’s aviation heroine.”
For further information please contact: Laura O’Donnell at Autumn – email@example.com / 07800 890324
Images: Caption details
NOTES TO EDITORS
About Place des Anges
Place des Anges is created and performed by French theatre producers Gratte Ciel. It was previously performed in London’s Piccadilly Circus on behalf of the Mayor of London and the London 2012 Festival. It has also appeared in Perth, Australia; Durban, South Africa; Marseilles, France; Barcelona, Spain.
About Hull UK City of Culture 2017
Hull secured the title of UK City of Culture 2017 in November 2013. Hull is only the second city to hold the title, and the first in England. The vision of the Hull 2017 Culture Company, the delivery organisation of the project, is “to deliver 365 days of transformative culture in 2017 through a range of diverse and high-profile events and projects”. Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.
The Culture Company is an independent organisation with charitable status, funded both publicly and privately. It has an £18m funding target, with key contributions coming from: Principal Partners
– Arts Council England, BBC, Hull City Council, East Riding of Yorkshire Council, Yorkshire Water, KWL, KCOM the University of Hull and Spirit of 2012; Major Partners – Sewell Group, BP, the British Council and Wykeland Group.
Hull 2017’s International Partners are: Aarhus, Denmark, European Capital of Culture 2017; Reykjavik, Iceland; Rotterdam, The Netherlands; and Freetown, Sierra Leone (twinned with Hull).
Useful links for background information on Hull, the UK City of Culture bid and the UK City of Culture programme:
- https://www.gov.uk/government/policies/supporting-vibrant-and-sustainable-arts-and- culture/supporting-pages/uk-city-of-culture-programm
About Yorkshire Festival 2016
- Yorkshire Festival 2016 runs from June 16 – 3 July with preview events around the Tour de Yorkshire weekend at the end of April
- Yorkshire Festival is backed by Welcome to Yorkshire with government funding through the Arts Council England as part of the Northern Powerhouse initiative
- Yorkshire Festival will present hundreds of performances all over the county
About Amy Johnson Festival
2016 is the 75th anniversary of the death of Amy Johnson, Hull’s flying heroine. Born in 1903, Amy Johnson CBE was one of the most influential and inspirational women of the twentieth century. She was the first woman to fly solo from England to Australia and set a string of other records throughout her career. During the 1920s and 1930s aviation was dominated by the rich and famous and most female pilots were titled women such as Lady Heath, the Duchess of Bedford and Lady Bailey. But Amy was the first woman to gain a ground engineer’s ‘C’ licence and, whilst working a secretary, she took flying lessons. In 1929 she was awarded her pilot’s licence and just a year later set off solo for Australia!
Amy Johnson Festival will mark this anniversary and celebrate Amy’s life, achievements and legacy with an ambitious programme of the arts and engineering sciences appealing to all interests and ages.
The festival begins on July 1 and runs throughout the summer to September 6. Although centred on Hull, the festival will also see activity in Sewerby Hall, Bridlington and at other key locations in Amy’s life.
The aims of Amy Johnson Festival are:
- To raise awareness of Amy Johnson’s achievements as an aviator, as an engineer and as a woman of her time
- To provide opportunities for new art to be created, inspired by Amy and the wider festival themes
- To encourage young women to consider engineering and the sciences as career choices through the presentation of positive role models and creative projects which explore technical, digital or mechanical ideas and applications
- To introduce new audiences to great art and cultural events
- To help set the scene for Hull UK City of Culture 2017
Full programme information for the festival will be announced in early May.