Make sure you know the #hashtag of the event
Engage with people prior to the event
Get Twitter handles of speakers in advance
Capture the essence of the conversations
Keep the conversation going
Quote speakers correctly
Tweet compelling visual content
Connect with other fellow delegates
Tweet consistently but wisely
Continue tweeting after the event
How to live-tweet: 5 things to keep in mind
- Prepare as much as possible
Events move fast in person but they move even faster on Twitter. This makes it a perfect fit for discussing and documenting events in real time, but it also means you need to keep up or risk getting left behind.
To ensure you can act quickly and stay as relevant as possible while live-tweeting, you need to be prepared.
- Do your research. Make sure you know the names (and how to spell them properly) and the Twitter handles of everyone involved with the event. Think about any questions your audience may have about the event and prepare answers, if you have them.
- Set up streams in Hootsuite. You’re going to set up two streams in Hootsuite or Tweetdeck. One will be for the official hashtag of the event you’re live tweeting (more on that later) and the second one will be for a Twitter list you’ve created of all the relevant people involved in the event. Whether it’s the nominees and performers of an awards show or the speakers at a conference, setting up a stream for this list will ensure you don’t miss a single Tweet from the most important people at the event.
- Use the right hashtag(s)
Is it #Rio2016? Or #RioOlympics? Or just #Olympics? You may think it doesn’t matter which hashtag you use while tweeting about the Olympic Games this summer, but it does (and it’s #Rio2016, for the record).
Make sure you know what the official hashtag is, as well as any other hashtags that may come into play.
- Mix it up
Simply posting photos from an event using the hashtag doesn’t mean you’re successfully live-tweeting anything. Try to use different engagement methods and aim to post multiple types of content throughout the course of the event:
- Tweet out quotes from speakers or presenters.
- Search for questions being posed using the event hashtag and answer them.
- Tweet questions or polls of your own using the hashtag to engage your followers.
- Share photos from the event using your image templates.
- Post videos of behind-the-scenes footage, or updates from the event.
- Retweet event speakers, presenters, or performers.
- Retweet humorous or insightful comments about the event from other Twitter users.
- Make every Tweet count
Just because live-tweeting an event happens fast and furiously doesn’t mean you should abandon your standards when it comes to content. Be selective about the quotes or insights you choose to tweet and only post high-quality photos and videos that your followers will find interesting.
Provide value for people who aren’t there
Live-tweeting an event is a great way to enrich the experience for those in attendance. But don’t forget that the majority of your followers will also be seeing your Tweets. If you’re going to be flooding their timelines with Tweets about an event they’re not at, you better make it worthwhile.
When you post a photo of a speaker, for example, make sure you include more than just a mention of their name and the hashtag in the Tweet. Adding context—whether it’s a quote or a link to more info—will ensure that all of your followers can find some value in your live-tweeting.
- Wrap it up and repurpose it
One of the great things about live-tweeting is the plethora of content it can provide you with once the event is finished. Compile your Tweets (and the best ones from other people on Twitter or those involved in the event) into a blog post and share it with your followers in the days and weeks to come.