I have decided to take time out of my work on the Photoshop project to reflect on the process so far. Having spent the weekend on both my  laptop and PC trying to create a logo and professional brand I am now tearing my hair out.

I no longer know what works and what doesn’t because everything has become a big blue blur.

Blue was the colour I chose to prioritise for my design. It is associated with peace, representing calmness and serenity. Blue is the sky and ocean which are constant, it creates a sense of security. In business terms it is a safe colour to use because most people like some shade of blue and there are a lot of well known brands choosing blue as their primary colour.

I struggled with this project from the beginning as I am finding it hard to identify myself professionally. I have done a lot of research and seen some amazing business card examples and original ideas. However, I came to the conclusion that for me it is best to keep things simple. To gain knowledge using Photoshop to the best of my abilities. It is important for me to learn the basics on which I can build. Unfortunately, it takes me some time to grasp.

I was not happy with the original designs and logo I created. It was far too bold and clumsy and I felt it did nothing to reflect my personality. I experimented with creating a logo from scratch but the process seemed pointless as at the moment I will only be marketing my name as a brand.

Reflection on completion of the project

Having managed to complete this project I am still not satisfied with the end results. I thought about changing the colour scheme again as the shades I chose now appear to have a stronger green hue. The final design is most definitely not the finished product. I will be constantly updating my personal branding in keeping with the skills I learn and the direction I decide to take.

In retrospect this project has been an important learning experience. It has certainly helped me to broaden my understanding of Photoshop. This project has also been extremely useful in challenging me to look at myself and reflect on the professional image I want to portray. It has made me realise that in order to succeed in a media related environment I need to embrace the technology and accept that it is an extremely competitive industry.




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