EVALUATION OF PHOTOSHOP PROJECT

I have decided to take time out of my work on the Photoshop project to reflect on the process so far. Having spent the weekend on both my  laptop and PC trying to create a logo and professional brand I am now tearing my hair out.

I no longer know what works and what doesn’t because everything has become a big blue blur.

Blue was the colour I chose to prioritise for my design. It is associated with peace, representing calmness and serenity. Blue is the sky and ocean which are constant, it creates a sense of security. In business terms it is a safe colour to use because most people like some shade of blue and there are a lot of well known brands choosing blue as their primary colour.

I struggled with this project from the beginning as I am finding it hard to identify myself professionally. I have done a lot of research and seen some amazing business card examples and original ideas. However, I came to the conclusion that for me it is best to keep things simple. To gain knowledge using Photoshop to the best of my abilities. It is important for me to learn the basics on which I can build. Unfortunately, it takes me some time to grasp.

I was not happy with the original designs and logo I created. It was far too bold and clumsy and I felt it did nothing to reflect my personality. I experimented with creating a logo from scratch but the process seemed pointless as at the moment I will only be marketing my name as a brand.

Reflection on completion of the project

Having managed to complete this project I am still not satisfied with the end results. I thought about changing the colour scheme again as the shades I chose now appear to have a stronger green hue. The final design is most definitely not the finished product. I will be constantly updating my personal branding in keeping with the skills I learn and the direction I decide to take.

In retrospect this project has been an important learning experience. It has certainly helped me to broaden my understanding of Photoshop. This project has also been extremely useful in challenging me to look at myself and reflect on the professional image I want to portray. It has made me realise that in order to succeed in a media related environment I need to embrace the technology and accept that it is an extremely competitive industry.

 

 

Research and Initial Ideas for Photoshop Project

I started the project by looking at business card examples. I found some great ideas on Pinterest and mashable.com but they didn’t really suit my purpose. I decided that from a journalistic point of view a minimalistic approach was better suited. This would also be more representative of my personality.

These are a few simple designs that I liked:

business card ideas

There are so many designs out there that I got a bit bogged down and I finally realised that for this to be my own personal branding I needed to create something from scratch.

LOGO

I had no idea where to start in designing a logo so I messed about with Adobe Illustrator with little success.

crap logo

I looked at other brand logos with the initials SAB.

Screenshot (11)

I then worked on a logo using my initials, separating the individual letters in layers so that I could modify them in Adobe Illustrator to then use in Photoshop. My limited knowledge of both programmes meant that it was a laborious process which involved a lot of YouTube tutorials and learning by trial and error.

I eventually came up with the following:

Illustrator layers

 

FONTS AND COLOUR

I experimented with the fonts that were available on Photoshop but, despite the extensive range, I didn’t find one that I liked. I eventually narrowed it down to 3 fonts that I downloaded from Behance; Coco Gothic, Aqua Grotesque and Coves. They all appear to be very similar but look quite different depending on the font style.

 

fonts

I chose Coves Bold for both the logo and lettering throughout to create uniformity.

For the colours my obvious choice were shades of blue as this is my favourite colour. I also took into consideration the psychology of colours and that “ Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.” (taken from http://www.empower-yourself-with-color-psychology.com/blue-in-business.html)

Screenshot (12)

BRANDING PRESENCE

The creative process continued when using my designs for a business card, Facebook page and letterhead.

This was my initial business card design but I decided that it did not look at all professional and would probably be more suited to a children’s story writer.

I took inspiration from Saudi Alliance Brokers when thinking about creating a branding presence with fluidity and consitency.

conpany brandingSAB logo

I used identical fonts and colour themes for all aspects of my personal branding. The logos I used for my contact details are similar on both my business card and letter footer.

Back of business card logosLetter copy

I adapted the design slighty to fit in to a banner for my Facebook page but the theme remains the same.

FB banner