A useful tool to produce a piece of immersive journalism is Thinglink.
ThingLink is a platform for creating interactive images and videos for web, social, blogs etc.
You can make your images come alive by adding video, text, images, links to webpages containing relevant information or just fun facts or shops.
I experimented by finding an image on Google of Snowbaord equipment.( If publishing you need to be aware of copyrights) You can use your own images to create an engaging story to embed on your website or blog.